Melty, a burgeoning ice cream shop based in Belgium, specializes in selling their delectable products both in supermarkets and directly to consumers. The primary objective is to cultivate a welcoming atmosphere for the brand through a creative approach, imbuing every aspect with distinctive details, ranging from the logo to the packaging and other brand elements.
The logo design was meticulously crafted to evoke the delightful sensation of melting. Soft and rounded edges, combined with abstract shapes, effectively convey a sense of amusement and liberation. This sentiment is further reflected in the brand's packaging, which draws inspiration from the logotype. By employing vibrant colors and playful illustrations of ice cream balls, each character representing a unique flavor, the packaging exudes a contagious positivity that aligns with our desired ambiance.
