A call to action, or CTA, is the direct link between a user and a destination website. It's designed to make the user take a desired action, and said action can be made on the website that this button's going to direct the user to.

During my time working on "Impactum Agencia de Crecimiento", one of my main functions as a designer was the creation and implementation of CTAs for different clients. On this entry, I'm breaking down static editions of the CTAs that I've worked so far.