Year 2014
Design proposal - concept
Supervisor: Gediminas Lašas
“Summer Garden” is a liqueur made by one of the largest alcoholic drinks producer in Lithuania - AB “Stumbras”. This liqueur is produced in three flavours: cherry and chocolate, pears and also coffee. Since it belongs to a group of liqueurs of a lower price it is important to clearly express the flavour and stand out from the competition, at the same time keeping the low cost of printing of labels.
The idea was to eliminate paper labels and use as less graphical elements as possible. Rich colour of liqueur itself together with graphic fruits should represent the flavour. Minimalistic white elements and colourful fruits create a seamless and sleek modern design.
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