Partners in Mental Health wanted to challenge the lack of support (and even condemnation) youth face from all angles - schools, their peers, their parents, and even themselves. Building on the success of the "not myself today" campaign, Call Bullshit was a dramatic and empowering step forward where the dialogue changed from reflective to active.
I was asked to create a logo that resembled a stamp, that way it could be stamped over anything that encouraged the stigma behind teen mental health. We were also asked to create a website where teens could share their stories. We achieved this through a "living wall" that would cycle through the unique messages created by participants. The result was powerful, engaging and most importantly meaningful.
Logo used in MTV commercial. I created only the logo used in this PSA.
