Vodacom #NXTLVL 2.0 // Youth Campaign 2021

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Vodacom NXT LVL 2.0

During June of 2021, which is known as Youth Month in South Africa, we worked with Vodacom, as well as South African youth to create a campaign curated by the youth, for the youth. We partnered with young creatives and influencers and asked the youth to define what NXT LVL means to them, creating a campaign produce their own real and relatable content for the campaign.

With the help of Disco Creatives, we kickstarted the campaign with a film showcasing young South Africans creators showing off their skills and partnered with other young influencers and creators to produce their own real and relatable for the campaign. We created the campaign look & feel, while the rest of the campaign was rolled out using user-generated content submitted by the youth via social media content using the hashtags #VodacomNXTLVL, #NXTLVLYou as well #NXTLVL + (their own descriptor). Whether it's their #NXTLVLFlow, #NXTLVLDrip, or even #NXTLVLSkills, they brought their fire and have shown us what they can do through the power of creativity, community and collaboration.