STRONGR LOGO PROPOSAL/BRAND MANUAL
This was a branding project from my third semester at Norges Kreative Høyskole. The client, Strongr, was a newly established sports nutrition and equipment company and webshop, which goal was to offer an affordable product range. Our brief was to design a logo proposal, a brand manual displaying the logo guidelines, as well as a sketch of Strongr's website.
Logo
Strongr wanted a logo that included a logo element that could be used on its own as well as with the logo itself. I wanted the logo element to be a part of the typography, and ended up with displaying the «o» as a simplified shape of an arm flexing its biceps. The logo was also to be used in multiple colours, of which I chose a green, an orange, a blue and a pink – as well as black and white.
