Brand: Ariel Swimwear
Task: To create a brand identity for high-quality and modern women's swimwear.
The brand's philosophy is built on the idea that every woman deserves to feel free, confident, and comfortable in her own body.
Solution: The brand design idea aims to reflect elegance, sensuality, and naturalness. The logo design features a simple and elegant typeface. The logomark has a mermaid illustration, which is intended to create a powerful and timeless symbol that is both memorable and meaningful.
Color Palette: The color combination of green, blue, and sand aims to evoke a summery beach and sea vibe.
The slogan "Feel like a mermaid with Ariel swimwear" represents the idea that wearing Ariel Swimwear
makes you feel like a beautiful and magical sea creature, just like a mermaid.
This slogan appeals to the imagination and allows women to experience a sense of fantasy and glamour.
A well-designed social media profile that is in line with the brand's aesthetic and visuals is key to making a lasting impression on potential clients.
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Credits for photos & mock-ups: Pexels, Unsplash, and Freepik.
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