AirSWIFT Airlines Philippines
Start Wanderful
BACKGROUND
AirSWIFT is a boutique Philippine airline company that brings travelers to beautiful local destinations and islands. As of writing, it's the only airline in the country that flies straight to amazing El Nido, Palawan—a tourist haven. 'Start Wanderful' is their latest brand messaging.
THE CHALLENGE
How can you illustrate 'Start Wanderful' in a stunning Philippine backdrop?
The imagery is inspired by AirSWIFT's key destinations in the country, showing the popular symbols and experiences to find when you wander from land to air to the seas in the Philippines. These include the marine wonders in Palawan, parasailing in Boracay, riding a jeepney, and more! The artwork is supposed to take the viewer to a journey.
The campaign logotype is an amended Remora Sans Bold. This font captures the energy and movement of 'wandering'—coupled with an added swash to the 'R' and a modified 'N' for more cheerful curves.
The key visual is set up to have multiple configurations for different uses or purposes. Whether it's the full artwork, a blown-up piece, a banner, anything!
The artwork in action, embedded on the freebie package of AirSWIFT for their passengers. It includes a tote bag and some local snacks to try.
