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WORK ART DIRECTION - VISUAL IDENTITY YEAR 2021
CONTEXT
O setor agrícola enfrenta desafios significativos devido ao impacto das emissões de gases de efeito estufa (GEE) nas mudanças climáticas. Como este assunto desempenham um papel fundamental na produtividade agrícola, encontrar soluções sustentáveis para reduzir as emissões de GEE é crucial para o futuro da agricultura. Este projeto visa abordar esses desafios por meio da implementação de práticas inovadoras e ecologicamente corretas no setor agrícola através do sequestro de carbono.
CONTEXT
The agricultural sector faces significant challenges due to the impact of greenhouse gas (GHG) emissions on climate change. As this issue plays a key role in agricultural productivity, finding sustainable solutions to reduce GHG emissions is crucial for the future of agriculture. This project aims to address these challenges by implementing innovative and environmentally friendly practices in the agricultural sector through carbon sequestration.
![identity brand visual identity graphic design sustentabilidade design gráfico identidade visual Agro](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f715e4177400645.65f4d2b82c894.png)
DESAFIO
CHALLENGE
One of the key challenges faced during the development of the project was to effectively communicate the benefits of the carbon sequestration program to farmers. Aware of the importance of this aspect, detailed research was conducted to understand farmers' specific needs and concerns. Working side by side with farmers and industry experts, practical solutions were developed and adapted to local realities. The progress of the pilot program was carefully monitored, ensuring its continued effectiveness and relevance. In addition, a comprehensive awareness-raising approach was adopted, involving education and community engagement to promote a wider understanding of the benefits of carbon sequestration. This collaboration aims not only to reduce greenhouse gas emissions, but also to improve soil health and provide tangible economic advantages to farmers. In this context, the support of FutureBrand São Paulo was sought to assist in the complete brand development of this Bayer Brasil product, from the definition of its purpose to the creation of its graphic universe.
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![identity brand visual identity graphic design sustentabilidade design gráfico identidade visual Agro](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/35dc3c177400645.65f8751f0c426.gif)
![identity brand visual identity graphic design sustentabilidade design gráfico identidade visual Agro](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/adbecf177400645.65f8751f0da7f.gif)
Criou-se uma identidade visual inspirada nos elementos visuais já associados à marca Bayer. A ideia foi trazer esse estilo para o produto, agregando-lhe a confiabilidade já reconhecida da marca. Com essa abordagem, tornou-se mais simples estabelecer uma conexão próxima com os agricultores, facilitando a comunicação sobre o compromisso do produto com a sustentabilidade.
A visual identity was created inspired by the visual elements already associated with the Bayer brand. The idea was to bring this style to the product, adding to it the brand's already recognized reliability. With this approach, it became easier to establish a close connection with farmers, facilitating communication about the product's commitment to sustainability.
![identity brand visual identity graphic design sustentabilidade design gráfico identidade visual Agro](https://mir-s3-cdn-cf.behance.net/project_modules/1400/12810b177400645.65f8751f04a3c.png)
![identity brand visual identity graphic design sustentabilidade design gráfico identidade visual Agro](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/76a070177400645.65f4d2b82daf0.png)
![identity brand visual identity graphic design sustentabilidade design gráfico identidade visual Agro](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4b804d177400645.65f8751f01e37.png)
![identity brand visual identity graphic design sustentabilidade design gráfico identidade visual Agro](https://mir-s3-cdn-cf.behance.net/project_modules/1400/085a31177400645.65f4d2b82945c.png)
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CONCLUSÃO
Ao impulsionar soluções de agricultura sustentável para reduzir as emissões de gases de efeito estufa, este projeto visa fortalecer o setor agrícola, tornando-o mais resistente e ecologicamente responsável. Através de colaboração intensiva e métodos inovadores, está sendo moldado um futuro mais promissor para a agricultura, enquanto o meio ambiente é preservado para as próximas gerações. Com essa visão em mente, foi criada uma série online, disponível no canal do YouTube da Agro Bayer Brasil, apresentando depoimentos de agricultores que têm sido parte integrante do programa de sequestro de carbono desde o seu início.
conclusion
By driving sustainable agriculture solutions to reduce greenhouse gas emissions, this project aims to strengthen the agricultural sector, making it more resilient and ecologically responsible. Through intensive collaboration and innovative methods, a brighter future for agriculture is being shaped, while the environment is preserved for generations to come. With this vision in mind, an online series was created, available on Agro Bayer Brasil's YouTube channel, featuring testimonials from farmers who have been an integral part of the carbon sequestration program since its inception.
FutureBrand Team
Direção criativa / Creative direction — Luis Monteiro
Estratégia / Strategy — Gabriela Nobrega
Direção criativa / Creative direction — Luis Monteiro
Estratégia / Strategy — Gabriela Nobrega
Design — Diego Oliveira . Nicholas Dimitry
Identidade verbal / Verbal identity — Monique Torres . Thayna ALves
Animação / Motion graphics — Diego Oliveira
Gestão de Projeto / Account – Lucas Nascimento . Juliana Soares
Gestão de Projeto / Account – Lucas Nascimento . Juliana Soares
Bayer Brasil
Coordenadora de Comunicação / Communications Coordinator – Thales Queiroz
Coordenadora de Comunicação / Communications Coordinator – Thales Queiroz
![identity brand visual identity graphic design sustentabilidade design gráfico identidade visual Agro](https://mir-s3-cdn-cf.behance.net/project_modules/1400/74d2f3177400645.65f8919a5ff79.png)