Purgatorio Festival is a techno and rock festival hosted by the city of Florence, Italy, that lasts for 3 days. The festival, in addition to featuring a camping area, serves as a representation of Dante's seven circles of purgatory, unfolding across 7 distinct natural locations. I designed its visual identity system and creating communication assets, establishing its tone of voice, and overseeing its inaugural advertising campaign across both print and digital platforms.

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