All Will Be Forgotten (AWBF) is a nonprofit organization dedicated to raising awareness about mental health, addiction, and suicide in Qatar. The organization is focused on creating a supportive community while also investing in providing resources and support for individuals and families affected by mental illness.
With the goal of educating the public about mental health and reducing the stigma associated with these issues, the organization has implemented a rebranding process to enhance its impact and communication effectiveness.
Centered on these critical matters, the rebranding opens the doors to an immersion of each individual's perception. The concept of the "Doors of Perception" serves as a bridge between our vision and reality. By entering it, we gain access to an understanding of our inner selves, subsequently leading to a transformation in our reality.
The visual approach uses these doors as containers for images, metaphors, and emotions, while practical graphics aid in the understanding of mental health processes.
