From the values to the characters
The characters are built in a way that any new designer for the company will be able to replicate. The system is flexible enough to keep exploring and evolving but with a solid foundation that will remain in time and represent the initial brand values.
The characters are built in a way that any new designer for the company will be able to replicate. The system is flexible enough to keep exploring and evolving but with a solid foundation that will remain in time and represent the initial brand values.
Iconography
The essential pillar of the illustration system, its primary role is a mere function. It will be used in the Ui system and most digital channels.
Illustration 2D
This is the core element of the illustration system. The characters represent the situations when customers use the products or show oniric scenarios that come from people's dreams.
Illustration 3D
The 2D illustrations are translated to 3D to recreate situations and environments that will show more detail about the products and function as an expressive element for organic channels.
The essential pillar of the illustration system, its primary role is a mere function. It will be used in the Ui system and most digital channels.
Illustration 2D
This is the core element of the illustration system. The characters represent the situations when customers use the products or show oniric scenarios that come from people's dreams.
Illustration 3D
The 2D illustrations are translated to 3D to recreate situations and environments that will show more detail about the products and function as an expressive element for organic channels.
