LifePoint: Walk in, Feel Better
How do you advertise something that people only need in emergencies?
Make it short, sweet, and memorable. The team at LifePoint enjoyed what we developed for Primary Care so much that they invited us to create a campaign for their Urgent Care clinics as well. So, you know, we picked the normal things you associate with Urgent Care—spin the bottle, poison ivy toilet paper, and rocket-powered downhill cart racing.
The ‘Emergency!’ campaign was designed to create general awareness and brand recognition, since most people in need of urgent care aren’t casually browsing YouTube waiting to be served an ad about where they should get a cast applied to their very clearly broken leg.
Final deliverables were four :06 ads that we developed and wrote. These joined the plethora of assets we created for Primary Care.
Project Credits:
Creative Development: IV Studio
Executive Producer: Samuel Cowden
Executive Creative Director: Zac Dixon
Creative Director: Taylor Blair
Producer: Rebekah Ratliff
Illustrator: Esther Lalanne
Animators: Leo Campasso, Michael Cribbs. Taylor Blair
Designer: Taylor Blair
Music: Jeff Moberg
Sound Design: Jeff Moberg
