FIESTA REPUBLIC
RE-BRANDING
FIESTA REPUBLIC IS A STORE LOCATED IN STRASBOURG, FRANCE, THAT OFFERS A VARIETY OF COSTUMES AND ACCESSORIES FOR PARTIES. FROM SANTA CLAUS COSTUMES TO WIZARD HATS, FIESTA ALLOWS EVERYONE TO TRANSFORM!
OUR MISSION WAS TO ACCOMPANY THE COMPANY'S DIGITAL TRANSITION THROUGH THE RE-BRANDING
OF THE BRAND, AIMING FOR A MORE FESTIVE AND CONTEMPORARY VISUAL IDENTITY. THE IDEA WAS TO RESPECT THE ORIGINAL ELEMENTS OF THE STORE, SUCH AS THE LOGO AND MASCOT PEDRO. THERE WAS A DESIRE TO CREATE A VISUAL IDENTITY WITH A VARIETY OF ICONOGRAPHIC ELEMENTS. HOWEVER, WHEN THE BRAND COMMUNICATES IN A GENERIC MANNER, PEDRO TAKES THE LEAD, AND THUS, THE UNIVERSE IS BUILT AROUND MEXICAN SYMBOLS THAT PILE UP LIKE CANDIES!
OF THE BRAND, AIMING FOR A MORE FESTIVE AND CONTEMPORARY VISUAL IDENTITY. THE IDEA WAS TO RESPECT THE ORIGINAL ELEMENTS OF THE STORE, SUCH AS THE LOGO AND MASCOT PEDRO. THERE WAS A DESIRE TO CREATE A VISUAL IDENTITY WITH A VARIETY OF ICONOGRAPHIC ELEMENTS. HOWEVER, WHEN THE BRAND COMMUNICATES IN A GENERIC MANNER, PEDRO TAKES THE LEAD, AND THUS, THE UNIVERSE IS BUILT AROUND MEXICAN SYMBOLS THAT PILE UP LIKE CANDIES!
THE MASCOT AND LOGO HAVE BEEN REDESIGNED TO FIT A MORE CONTEMPORARY AESTHETIC.
THE VISUAL IDENTITY IS COMPOSED OF 3D ELEMENTS WITH A PLAY-DOH EFFECT THAT REMAINS CONSISTENT WITH THE WORLD OF COSTUMES AND DO-IT-YOURSELF!
THE VISUAL IDENTITY IS COMPOSED OF 3D ELEMENTS WITH A PLAY-DOH EFFECT THAT REMAINS CONSISTENT WITH THE WORLD OF COSTUMES AND DO-IT-YOURSELF!
BRANDING & ILLUSTRATIONS : AGENCY BEN&JO
