100TH ANNIVERSARY
OF HANNONG HOTEL
CAMPAGIN & BRANDING
THE HANNONG HOTEL IS A HOTEL LOCATED IN STRASBOURG, FRANCE. IN 2023, IT CELEBRATED ITS 100 YEARS OF EXISTENCE, AN OCCASION NOT TO BE MISSED TO CREATE VARIOUS EVENTS AROUND THE HISTORICAL PERIOD OF THE ROARING TWENTIES. FOR THE OCCASION, WE ACCOMPANIED OUR CLIENT IN THE CAMPAIGN STRATEGY AS WELL AS IN THE GRAPHIC CREATION OF THE 100-YEAR UNIVERSE. WITH THE HOTEL'S IDENTITY ALREADY STRONG, INSPIRED BY THE BAUHAUS SCHOOL, WE PROPOSED AN EXTENSION TO THIS GRAPHIC CHART BY INCORPORATING THE 100-YEAR SYMBOL IN THE FORM OF A TROPHY. THE CALLIGRAPHY OF THE 100 WAS DESIGNED INSPIRED BY THE CALLIGRAPHY OF THE "H" ALREADY PRESENT IN THE HOTEL'S IDENTITY, THEN IT WAS 3D-MODELED TO GIVE IT VOLUME AND TURN IT INTO A REAL TROPHY.
BRANDING & ILLUSTRATIONS : AGENCY BEN&JO — VIDEO : ELIOS STUDIO
