The Sprite Book
Not your ordinary brand book
HEAVY has designed Truth 365 – a branded book for Sprite Europe. The objective was to engage the advertising resistant young target group in their natural environment, and on their terms. The book was designed with this in mind, and placed in flagship youth stores all around Europe. The contemporary and youthful design of the book made act like a natural extension of the different in-store experiences.
Cannes Lions 2013 / Design Silver
Clio Award 2013 / Design Bronze
Creative Circle 2013 / Art Direction Silver
Creative Circle 2013 / Editorial Bronze
Clio Award 2013 / Design Bronze
Creative Circle 2013 / Art Direction Silver
Creative Circle 2013 / Editorial Bronze
