YVY Drinks
YVY introduced a line of three canned cocktails, crafted from the gins featured in their original trilogy.
Geared towards a younger audience, the three packages have gained new names: the YVY G&T cocktail is a mixology classic, featuring YVY Mar gin. Carimbó showcases Brazilian ingredients, made with YVY Terra gin. Lastly, Xaxado offers a bold blend, crafted with YVY Ar gin.
The new packages offer a reinterpretation of YVY's original trilogy, bringing in more vibrant colors and fresh iconography to represent each distilled category: Earth, Sea, and Air.
The result was a series of fun and energetic packaging, bringing a vivid and intense palette to retail shelves, standing out among other products in the segment.
Giving a new spin to the original YVY trilogy for the ready-to-drink scene, targeting the younger crowd.
Xaxado, com Gin YVY Ar.
Gin & Tônica, com Gin YVY Mar.
Carimbó, com Gin YVY Terra.
Design studio: Estúdio Bogotá
Creative direction: Paula Cotta & Renata Polastri
Creative direction: Paula Cotta & Renata Polastri
Design: Eduardo Ouvido
Photo: Rafael Motta
3D animation: Gustavo Crivellari
3D animation: Gustavo Crivellari
