GQWhite™ Mandarin Collar Shirt
Building on the success of the original GQWhite™ Shirt and recent new launch of the New Colors collection, the Mandarin Collar Shirt aims to provide both fashion and functions to the youthful demographic that leans towards a more relaxed attire. I was given the task to conceptualize and realize the key visual as well as developing the guideline for creating related materials.
Building on the success of the original GQWhite™ Shirt and recent new launch of the New Colors collection, the Mandarin Collar Shirt aims to provide both fashion and functions to the youthful demographic that leans towards a more relaxed attire. I was given the task to conceptualize and realize the key visual as well as developing the guideline for creating related materials.
Main Key Visual
Alternate Key Visual
"Lifestyle" Key Visual to highlight the features of the shirt
The key visual was then modified to be placed in department stores
Sub key visuals to highlight the features
