The Renault Triber is a category leader when it comes to space in its segment. This can be quite a boring USP to talk about. So, rather than think of space in only the physical sense we decided it was about time to push into more lateral demonstrations. With Renault being a French brand, we were tasked with landing this USP in a uniquely South African way, to cut through on radio and connect with prospective customers in a lighthearted and relatable way. And what’s more distinctly South African than our names? From the double-barreling of the Afrikaners to the clicks in isiXhosa. Many South Africans face too many scenarios where they feel like their names may not fit, but luckily the Renault Triber has space for everything, especially the most unique South African names.
TweeBuffels Credits
Account Management: Marissa Bell, Inga Ncetani, Bongeka Gumede
Agency: Dalmatian Advertising
Agency Art Director: Ali Bester
Agency Managing Director: Jason Harrison
Agency Porducer: Ronwin Barnes, Lebo Mothibi
Brand: CMO/ Marketing Director: Sithabile Maphumlo
Brand: Marketing Manager: Lee-Anne Stanton
Chief Creative Officer: Neo Mashigo
Creative Director: Gabrielle (Bella) Evans, Lubabalo Mtati
Executive Creative Director: Jake Bester
Media Agency: Brand and Concepts (B&C)
Motion Designer: Gabriel Chetty
Music Supervisor (licensed): Arnold Vermaak
Performance: Julia Anastasopoulos
Producer: Sheyaam Boltman
Radio Director: Gabrielle (Bella) Evans, Lubabalo Mtati
Recording Studio: We Love Jam
Regional Agency Group: M&C Saatchi Group
Sound Designer: Arnold Vermaak, Hannes Burger
Strategist: Diana Springer
Writer: Kabir Jardine, Ali Bester
Die Voorkoppers Credits
Account Management: Marissa Bell, Inga Ncetani, Bongeka Gumede
Agency: Dalmatian Advertising
Agency Art Director: Ali Bester
Agency Managing Director: Jason Harrison
Agency Porducer: Ronwin Barnes, Lebo Mothibi
Brand: CMO/ Marketing Director: Sithabile Maphumlo
Brand: Marketing Manager: Lee-Anne Stanton
Chief Creative Officer: Neo Mashigo
Creative Director: Gabrielle (Bella) Evans, Lubabalo Mtati
Executive Creative Director: Jake Bester
Media Agency: Brand and Concepts (B&C)
Motion Designer: Gabriel Chetty
Music Supervisor (licensed): Arnold Vermaak
Performance: Keeno Lee Hector
Producer: Sheyaam Boltman
Radio Director: Gabrielle (Bella) Evans, Lubabalo Mtati
Recording Studio: We Love Jam
Regional Agency Group: M&C Saatchi Group
Sound Designer: Arnold Vermaak, Hannes Burger
Strategist: Diana Springer
Writer: Kabir Jardine, Ali Bester, Delano Chengen, Bianka Wessels
Number 7 Credits
Account Management: Marissa Bell, Inga Ncetani, Bongeka Gumede
Agency: Dalmatian Advertising
Agency Art Director: Ali Bester
Agency Managing Director: Jason Harrison
Agency Porducer: Ronwin Barnes, Lebo Mothibi
Brand: CMO/ Marketing Director: Sithabile Maphumlo
Brand: Marketing Manager: Lee-Anne Stanton
Chief Creative Officer: Neo Mashigo
Creative Director: Gabrielle (Bella) Evans, Lubabalo Mtati
Executive Creative Director: Jake Bester
Media Agency: Brand and Concepts (B&C)
Motion Designer: Gabriel Chetty
Music Supervisor (licensed): Arnold Vermaak
Performance: Graham Merrill
Producer: Sheyaam Boltman
Radio Director: Gabrielle (Bella) Evans, Lubabalo Mtati
Recording Studio: We Love Jam
Regional Agency Group: M&C Saatchi Group
Sound Designer: Arnold Vermaak, Hannes Burger
Strategist: Diana Springer
Writer: Gabriella (Bella) Evans, Lubabalo Mtati, Kabir Jardine, Ali Bester, Lucy Bryant
