“Preparati a…Terre di Faenza ” is a web and viral campaign designed at I.S.I.A. Faenza by  four newly graduated students (Niccolò Baldi , Alessia Lusini, Francesco Mancin and Paolo Vespignani) for the local authority Terre di Faenza, thanks to the support by Fondazione Banca del Monte e Cassa di Risparmio di Faenza. 

The project born from a master’s degree thesis in February 2013, developed by students with Prof. Roberto Ossani and the tourism company referent Dr. Filippo Olivucci. It is part of a broader tourism communication campaign. With a modern and low-budget communication this campaign try to attract more and more tourists in the six municipalities that are part of Terre di Faenza (Brisighella, Casola Valsenio, Castelbolognese, Faenza, Riolo Terme, Solarolo). The project involved the production of six commercials and the subsequent networking and dissemination activities with the development of online support web site that acts as a “container” and point of contact between their connected social media (facebook, twitter and pinterest ). The commercials, produced in the form of a short sequel of six episodes and each one set in a different municipality of the area, is a dialogue with the viewer through the quotes of famous cult movies reviewed in an ironic and comical way.

In all videos the real protagonist is the territory, which stands out thanks to breathtaking views and to the narrated tours: from food to ceramic culture,  from wellness holiday to be spent immersed in nature to shorter visits, for an experience full of charm and fun.

All the commercials were designed by the four recent I.S.I.A. graduates, from the script to the casting, from the direction to editing and post-production. The protagonist who plays the tourist to discover the area is the actor Alberto Baraghini, while the dubbing and the music has been recorded at Deposito Zero Studio in Forlì.

 

 

 

 

 

 

 

 

"007" episode:  Brisighella
Filming, editing, post production: Niccolò Baldi, Alessia Lusini, Francesco Mancin, Paolo Vespignani
Tourist: Alberto Baraghini
007: Francesco Bentini
Location: Brisighella
Music: "Minor Waltz" by Yuriy Eliseev (pond5.com/stock-music/949600/minor-waltz); 

 

 

 

 

 

 

Filming, editing, post production: Niccolò Baldi, Alessia Lusini, Francesco Mancin, Paolo Vespignani
Tourist: Alberto Baraghini
Edward/gardener: Gianmarco Forzati
Location: Casola Valsenio (thanks to Giardino delle Erbe di Casola Valsenio)
Music: "Minor Waltz" by Yuriy Eliseev (pond5.com/stock-music/949600/minor-waltz);

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

full backstage photo report here