RIGHT PROPER BREWING CO.
Right Proper is a brewing company based in Washington, DC. The concept was to design a system of beer can labels that remains consistent as new beers are added to the mix. Each pattern is custom-illustrated and inspired by the different brews. Named after the silent era Scandinavian documentary on witchcraft, Häxan’s color palette and pattern references witchcraft symbolism and hints at the dark, smoky, and full-bodied notes.
DELIVERABLES
Illustration for Häxan
CREDITS + RECOGNITION
Designed at General Design Co.
Photography by Birch Thomas
