The goal of this project was to create an original concept for a brand of soda. Four flavors were to be developed along with unique packaging and carton. My concept was for a sparkling soda called "Idea". The profits of each flavor go to charitable organizations promoting playground, literacy, foodbanks, and tree planting.
Concept sketches for "Idea" brand soda
Concept sketches continued
Concept sketches continued
Here are the first label refinements for "Idea" brand soda.
First label refinement
Here is the final label submission for "Idea" brand soda in all it's flavors, including "Tangerine for Trees", "Lime for Literacy", "Fig for Foodbanks", and "Pomegranate for Parks".
Label fronts
Label fronts and back
Carton front
Carton Front and Side
