Brand Values from Workshops:
Bold, Happy & Thoughtful
Bold, Happy & Thoughtful
Route 2 Goal:
Create a brand with charm and appeal but still within the realms of familiarity with consumers.
Brand Concept:
What does joy look like through the eyes of the pets? For pets, joy is in simple things.
Creative Themes/Inspiration:
Simplicity inspired by Headspace. Humour and character design inspired by ‘Dumb Ways To Die’. Research-driven by using simple shapes and colours most visible by dogs, cats, and rabbits.
