Brand Values from Workshops:
Bold, Happy & Thoughtful
Bold, Happy & Thoughtful
Route 3 Goal:
Delight and surprise consumers by using branding to bring attention to the unique aspects of the product.
Brand Concept:
Joy is in the surprises, the unexpected, and the new things we open and discover.
Creative Themes/Inspiration:
Delight, opening, experiencing, and discovering joy in the new. Simple character design with depth for Cinema 4D scope.
