PURPLE ALTERNATIVE SURFACE
RE-BRANDING
PURPLE ALTERNATIVE SURFACE IS AN ENTERPRISE THAT ENVISIONS PERMEABLE FLOOR COVERINGS BY REUSING PLASTIC WASTE, THEREBY CONTRIBUTING TO URBAN DEVELOPMENT WHILE CONSERVING WATER RESOURCES THROUGH IMPROVED IRRIGATION IN URBAN SOILS.
OUR MISSION WAS TO ASSIST THIS COMPANY IN A COMPREHENSIVE OVERHAUL OF THEIR IDENTITY TO SUPPORT ITS SUBSTANTIAL GROWTH. THEIR PREVIOUS POSITIONING, OVERLY FOCUSED ON THE "TECHNOLOGICAL" ASPECT, WAS DETERRING POTENTIAL CUSTOMERS. WE HAVE STRENGTHENED ITS ECOLOGICAL ASPECT BY EMPHASIZING WATER PRESERVATION AND THE RECYCLING OF WASTE THAT IS TYPICALLY CONSIDERED UNUSABLE.
BRANDING & ILLUSTRATIONS : AGENCY BEN&JO
