Tennessee Board of Regents: What is a Career?
Every once in a while, a project comes along that we feel really showcases everything our team has to offer.
The amazing team at the Tennessee Board of Regents was incredible to work alongside. They provided amazing insight into their communication goals and let us explore a solution that wasn't an obvious winner, but really excited us.
Our approach revolved around a concept and script we wrote full of double-meanings. Financial security and a career in security. A new beginning for your life and a new beginning for children in early childhood education.
And just like every career is different, the art styles that portrayed them all would be different too.
In addition to the :30 and :15 second widescreen versions of the videos, we expanded the campaign into eight short vertical Instagram story ads.
Project Credits:
Creative Development: IV Studio
Executive Producer: Samuel Cowden
Executive Creative Director: Zac Dixon
Producer: Rebekah Ratliff
Illustrators: Taylor Blair, Michael Cribbs, Allen Laseter, Esther Lalanne, Sarah Beth Morgan, Zac Dixon
3D Artists: Maxwell Anderson, Stephen Van Wyk
Animators: Taylor Blair, Nayt Cochran, Maxwell Anderson, Stephen Van Wyk, Zac Dixon, Allen Laseter
Sound Design: Jeff Moberg
Voiceover: John McCalmont
