Pagoda Drip
The assignment:
I was asked to create a short animation for Landor and Fitch's new rebranding of Pagoda. The video was to utilize and bring to life Pagoda's new brand guidelines and run about 1 min.
The thinking:
Other than the initial guidelines, I was given pretty much free reign on how to create this animation. I created 3 variations of storyboards, created some 3d models based on the supplied flat files from our realization department and completed the animation in about 5 days from start to finish.
I ended up using camera projection on some sculpted geometry to create the drip shot
Approved storyboards:
My alternate, rejected storyboards
