PASSION PROJECT
Dare to Move, a Rexona dance studio campaign. Rexona were starting up a dance studio that needed global recognition. The campaign was aimed at urging everyone, everywhere to move and stay active. Also, targeting people interested in dance, the goal was to bring awareness on the new Rexona dance studio.
Initially, I wanted to use a different style for the second artwork but I realized I might lose the meaning and intention. This particular one is targeted at people that love dance but can not really dance, or rather dance at the club, in the shower or just for fun. The characters are more chaotic.
