TÉRREA

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TÉRREA® is a company committed to safety, transparency and agility. It offers a wide range of real estate regularization services, ensuring that its clients have total confidence and tranquility during the process. Its main value is security, seeking customized solutions for each client, with honesty and efficiency. The goal is to make the acquisition of a property a positive and reliable experience.

TÉRREA® - Consultancy and Regularization of Real Estate

Lotipa / Studio.

The challenge:

The challenge of TÉRREA® design is to represent abstract concepts such as safety, honesty, efficiency and reliability in a recognizable way. We used solid blocks, colors and elements to convey versatility and safety, light colors for honesty, dynamic lines for efficiency and symbols of satisfaction for reliability. Cohesion and consistency of all elements are essential to create an impactful identity and convey the company's values.

Naming project:

TÉRREA® - It is directly related to its literal meaning. The word "térrea" originates from the Latin "terra" (Land), which means earth, land or soil. This name was intentionally selected to reflect the nature of the company's work, which is linked to the real estate sector and the regularization of properties.
The choice of this name creates an immediate connection between the company's identity and its area of activity, which can facilitate recognition and association by potential customers.

The name evokes concepts of solidity, stability and trust, since land is a solid and fundamental element in the construction and foundation of many structures. These concepts are in line with the values of safety and reliability mentioned in the text about the company.

Our approach:

Taking a creative approach to creating TÉRREA's brand identity, we used rectangle-inspired symbols (representing the property), a distinctive color palette, custom typography, modular design, thematic colors and shapes, and animation. A cohesive and fun identity is sought, with interactive materials and visual storytelling to connect with the target audience and stand out in the market.

Market background:

In the real estate regularization market, TÉRREA® stands out by helping owners to regularize their properties before local legislation. Based on its core values of safety, honesty, speed and problem solving, the company offers a wide range of services to meet the needs of its clients.

The real estate regularization market is influenced by local legislation, availability of services and owner demand. In this context, TÉRREA® stands out by working tirelessly to offer a quality service, with full transparency and security. Its highly qualified team assesses the situation of the property, identifies problems and draws up a personalized action plan to obtain the necessary permits.