Sportsgirl rebranding
Sportsgirl is the iconic Australian women fashion store, The interpretation of rebranding is to convey Sportsgirl of the fun, lively, enthusiastic characteristic and a little edgy on the logo. In the design, we can see the letter “S” but also a hidden “g” on a very low opacity at the back, which it’s also form into 8 which it has the meaning of infinite as sports girl products cover everythings that’s in fashion, the 8 also means their eighth services, this includes: clothing, accessories, bag, shoes, beauty,style me, online shop and the support of butterfly foundation.
