Chocolates "la Mucuy" is a family business located in Mérida - Venezuela, it stands out as an artisan chocolatier, it is well known for its variety of flavors that delight and captivate people because of their tropical flavors, highlighting the tradition of Venezuelan Chocolate. The naming of the brand "La Mucuy" comes from the place where the brand was born, which is part of La Sierra Nevada National Park in Merida, where the journey to the highest peaks of Venezuela starts.
The design reflects the excellent quality of the product coming on a very elegant package. The packing design encloses subtle references to the area of origin: the inclined cut on box referring to the mountains and the pictorial stroke that complements the logo represents and complements the Andean landscape.
The design reflects the excellent quality of the product coming on a very elegant package. The packing design encloses subtle references to the area of origin: the inclined cut on box referring to the mountains and the pictorial stroke that complements the logo represents and complements the Andean landscape.
Chocolates La Mucuy es una empresa familiar que se encuentra en Mérida - Venezuela, que Se destaca como una bombonería artesanal, reconocida por su variedad de sabores que deleitan y cautivan a las personas, por sus sabores del trópico, resaltando la tradición del Chocolate Venezolano. El naming "La Mucuy" se trata de donde proviene el nacimiento de la marca, que es el nombre de una parte del Parque Nacional Sierra Nevada en Mérida, donde se inicia el recorrido hacia las cumbres mas altas de Venezuela.
El Diseño refleja la excelente calidad del producto y lo presenta en pack muy elegante, con sutiles referencias a la zona de origen: el corte inclinado de la caja haciendo referencia a las montañas y el trazo pictórico que complementa el logotipo, representan de una forma muy distinta y complementaria el paisaje andino de la zona.
María Duriana Rodríguez Pacheco ©
Master in Packaging Design ELISAVA
Barcelona, 2013.
