BRAND
Sun Drop is a brand dedicated to crafting at-home self-tanning products that bring the spirit of a sun-soaked vacation. Brand’s mission is to imbue the skin with a natural, radiant beauty while ensuring utmost care.
Design task revolved around the creation of a captivating brand identity that would effortlessly convey the essence of a relaxing summer getaway by the pool or the soothing embrace of the sea. From the first glimpse of products, the client wanted the audience to feel the warm rays of the sun on their skin and the refreshing touch of the ocean breeze.
Design task revolved around the creation of a captivating brand identity that would effortlessly convey the essence of a relaxing summer getaway by the pool or the soothing embrace of the sea. From the first glimpse of products, the client wanted the audience to feel the warm rays of the sun on their skin and the refreshing touch of the ocean breeze.
DESIGN SOLUTION
The heart of brand lies in the logo, which became the focal point of the identity. The chosen font for the logo adds a touch of creativity and a hint of playful illusion. Drawing inspiration from the gentle undulations of objects seen through rippling water, we carefully selected a font that mimics the visual distortions caused by a tranquil, wavy water surface. We chose a vibrant, yet gentle color palette reminiscent of a picturesque sun high the horizon.
Kate Bespalova Design
branding social media graphic web
inquiries: kbespalove@gmail.com
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