Ux research for a mental health app
UX research can take different forms depending on the area of focus, UX research could mean validating concepts and prototypes. For marketing teams, it might mean testing brand designs and messaging before launching products.
UX research methods and approaches
Using quantitative research methods, UX researchers test proposed hypotheses about users' behaviors and attitudes based on a system of numerical and statistical evidence.
Meanwhile, qualitative UX research focuses on understanding why users behave the way they do or their reasons for wanting things to work a certain way. Qualitative research can be done via observations, field studies, moderated usability tests and user interviews
What are the benefits of UX research?
UX research helps organizations in many ways, but the following are some of the oft-cited benefits of performing UX research on a regular basis:
1. Understand how users experience websites, mobile applications, products and prototypes.
2. Evaluate and improve ideas and prototypes based on the findings of the UX research, enabling organizations to make the right design decisions early in the development process.
3. Discover new customer needs and business opportunities.
4. Find and fix flaws in products and services.
5. Provide better user experiences than competitors.
