CARTE CULTURE 23/24
CAMPAIGN & BRANDING
THE CARTE CULTURE PROVIDES ALL STUDENTS FROM THE UNIVERSITY OF STRASBOURG, THE UNIVERSITY OF HAUTE-ALSACE, AS WELL AS STUDENTS FROM PARTNER INSTITUTIONS, ACCESS TO THREE BENEFITS FROM 80 CULTURAL PARTNERS.
WE HAVE CREATED SEASONAL VISUALS FOR THE THIRD TIME AROUND THE THEME OF «CULTURAL MEMES» (GRAPHIC). THE IDEA IS TO REVISIT GLOBALLY RECOGNIZED MEMES TO ESTABLISH AN EMOTIONAL CONNECTION THROUGH THE RECOGNITION OF THESE INSPIRING REFERENCES, WHILE ALSO ENHANCING THE CULTURAL AND ARTISTIC DIMENSION OF THE PROJECT THROUGH THE ARTISTIC DIRECTION OF THE REINTERPRETATIONS.
BRANDING & ILLUSTRATIONS : AGENCY BEN&JO — MOTION DEISNG OF POSTER : PAULINE MÔME
