BRIEF: Client has approached us about a launch for a new Blueberry variant under their Count Pushkin flavour range.
The product will be launched in October 2023. We would like to present an omnichannel campaign to client and should include but not limited to:
• An in-store campaign (Product Showcase and Liquor Banner at home-site and an Eye Catcher at a cross-over site)
• Include a rewards competition on the media elements.
Suggest a grand prize as well as smaller prizes.
• Social Media post – to live on Count Pushkin’s own page
• Website: Homepage Banner and Landing Page
The product will be launched in October 2023. We would like to present an omnichannel campaign to client and should include but not limited to:
• An in-store campaign (Product Showcase and Liquor Banner at home-site and an Eye Catcher at a cross-over site)
• Include a rewards competition on the media elements.
Suggest a grand prize as well as smaller prizes.
• Social Media post – to live on Count Pushkin’s own page
• Website: Homepage Banner and Landing Page
This is the homepage that would be visible as you land on their website
This is their banner that would be used on their resellers webpages and can possibly be used for mailing lists as well
This is for their social media pages
This is liquor banner, the reason this one breaks away from the standard look and feel is because it is prompting a boat cruise getaway so I felt it needed a more island laid back feel, hence the palm trees etc etc
This eye catcher would be placed near the mixers as to steer the customers to the Vodka section, enticing them by saying that the cordial would make a great fit with the new vodka flavour.
This product showcase would be placed on the rack by the new vodka flavour to draw customers attention to the product.
