In 2022, Showmax embarked on an exciting endeavor to gather ideas for their new show, Pepeta. The show's plot revolves around a young man facing a challenging decision between a life of crime and his passion for football. To visually convey this compelling concept and captivate their target audience, Showmax needed a powerful and engaging Key Visual (KV). The task at hand was to create a full 360 campaign that would support the launch of this new show.
The campaign aimed to immerse the audience in the protagonist's dilemma, using visuals that vividly depicted the contrasting worlds of crime and football. The KV strategically portrayed the young man torn between two paths, showcasing the emotions and challenges he encountered. The powerful imagery and emotive design aimed to connect with the audience on a deep and relatable level.
