RIZU - Premium Oral Care
Client: Rizu
Location: Brazil
Industry: Cosmetic / Oral care
Location: Brazil
Industry: Cosmetic / Oral care
Creative director: Ana Dias
About
RIZU is a oral care brand that provides a whiter smile from the first use and helps with everyday problems that are sometimes overlooked, such as canker sores and minor oral injuries. Behind these results, there is a revolutionary technology of optical stain neutralization that works like makeup for the teeth and unique active ingredients that provide comprehensive oral care. RIZU is the perfect combination of technology and effectiveness to provide gentle care just the way your mouth deserves.
Concept
In the universe of hair products, purple coloring products are used to neutralize the color of hair with highlights or dyed blonde. As a result, the shade of the strands is enhanced, giving them more shine. This process is known as toning. Following this line of thought, we sought cutting-edge technology to develop the RIZU line, with premium products that perform dental toning. Among the proposals of RIZU products is their use as strong allies in dental aesthetic procedures, contributing to the maintenance of whitening and veneers, highlighting the original color and shine. It is worth noting that, when combined with appropriate dental care, they provide optically incredible results for everyone. The formulations of the RIZU line are gentle, as they do not contain abrasive ingredients, fluoride, or any type of alcohol. They are also friendly to oral health, as they contain active ingredients that aim to preserve and assist with dental and oral issues.
Idea
We received the idea that the brand name would be RIZU, which in Portuguese would be a neologism for the word 'sorriso' (smile). The brand name relates well to what it promises, so we sought to emphasize the "U" in the word to truly evoke a smile. We wanted the brand to not only convey a technological concept but also have an air of comfort and coziness, as it's a product used at home, in the bathroom, during moments when we want to feel good.
Fluido Matizador (Matifying Fluid)
The RIZU Dental Matifying Fluid is a vegan and fluoride-free alternative that helps control bacteria and fungi, which can be the main culprits of problems affecting teeth and the mouth, such as cavities, bacterial plaque, infections, and bad breath. Additionally, it aids in maintaining the results of the rest of the product line.
Sérum Matizador (Matifying Serum)
The RIZU Dental Matifying Serum acts like makeup for your teeth. Its innovative technology is non-invasive, and its intense purple color has the ability to optically neutralize the yellowish hue, giving a more uniform look to your smile.
We've chosen the main color for the products, variations of the purple tone, to establish a direct connection with the liquid color of the products. The serum was designed to have a dark label color, achieving similarity with the internal liquid. The lamination is matte, lending the product a more premium quality. On the other hand, the fluid has a primary characteristic opposite to that of the serum. The label also features matte lamination, but it's white, and to provide a touch of distinction, we've added a holographic finish to the logo.
