Sweet Candy

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A short, modern and original project.

I was inspired by the sweets, cakes and cupcakes produced by the company to create shapes that structure both the logo and its entire visual system. I developed a modern and urban language to temper the sweet perception that the name Sweet Candy brings in its pronunciation. To reach this balance, the typographic study was fundamental.

20 ways of applying the brand plus their respective tonal variations were created, which resulted in more than 80 possibilities of use. This gave the brand a lot of flexibility and a lot of room for creativity.