The story of tea begins in China. According to legend, in 2737 BC, the Chinese emperor Shen Nung was sitting beneath a tree while his servant boiled drinking water, when some leaves from the tree blew into the cup. Shen Nung, a renowned herbalist, decided to try the infusion that his servant had accidentally created. The tree was a Camellia sinensis, and the resulting drink was what we now call tea.
For me it was a pleasure to combine tradition with modernity and give the TeaAmo brand a fresh look. I was responsible for strategy, naming, visual language and print process.
Tea Amo has a large range of flavors. We've decided to create a basic version of the packaging and stickers that are printed when a new flavor is created, which allowed us to reduce packaging production costs.
