Objective
Rebrand LaCroix 'sparkling' water as the carbonated water of America.
Target
American men and women (ages 22-40)
Insight
LaCroix isn't French, but is actually 100% American made.
Strategy
Reintroduce LaCroix to America by celebrating our homegrown heritage and boasting their better qualities.
Platform
Carbonated Freedom Water
The Old Cans
Print
Reverse side of the box with copy
Email Blast
