Thesis project for the bachelor degree in Graphic Design & Art Direction at Nuova Accademia di Belle Arti in Milan, made in collaboration with Sara Schirru.
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R E S E A R C H
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51% - percentage of episodes where bystanders are present
43% of them is indifferent, doesn't act
who's involved:
the perpetrators (the bullies), the victims, the bystanders
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B R A N D I N G
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BRAND VALUES
social activism - human - word of mouth - new perspective - optimism
YELLOW to symbolize positivity, optimism, enthusiasm
GREEN / BLUE to express trust and safety. It's a color usually associated to friendship
RED to attract attention and encourage an immediate action
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L O G O
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logo inspirations:
ten seconds - stop gesture - taking action (human factor)
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C O R P O R A T E I D E N T I T Y
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V I D E O
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W E B S I T E
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