Overview
OURGP is an Irish healthcare institution that provides affordable
private general practitioner services on demand.
So if you’re looking for a walk-in clinic in Ireland just call them
and book an appointment on the same day.
Project Requirements
They reached out to us demanding full visual branding;
including logo, color palette, typeface, illustrations & icon system.
Logo Concept
Considering the target audience's age (30-50) we created a logo
based on a simple concept, as complexity won't serve the brand here.
Therefore, we started by making a clever, direct logo
with an impression of care, protection & ownership.
Illustration Style
We adapted an illustration style that radiates cozy & friendly vibes yet assures a feeling of safety & trust, this was inspired by the heart and soul of the brand.
Stationary
