Adobe Studio presents Creative Quarterly
Creative Quarterly was a series of live, in-house events in Adobe's creative marketing department from 2018-2020. The event was developed, organized, maintained and moderated by Sr Creative Director John Caponi and Creative Director Hajdeja Ehline. It featured artists and musicians sharing insights into their creative process.
In an intimate setting, guests from various disciplines (not necessarily tied to Adobe products) shared what they do, how they do it, the influences on their work, and other aspects of their individual stories.
The Goal
Build community in the marketing organization by taking people out of their daily tasks for a moment of inspiration.
The Strategy
Reach
Adobe Studio
All Adobe Marketing Org
Brand Strategy
Adobe Design
Adobe Executives
Creatives around the world
How Creative Quarterly differs from MAX, 99U, and Discover
• MAX / A huge live event (~15k attendees) for the creative community tied to Adobe products to inspire,
demo our tools, and build community.
demo our tools, and build community.
• 99U / A midsize live event (~1k attendees) that intersects the Behance community and Adobe products
to provide career advice and resources for up-and-coming artists.
to provide career advice and resources for up-and-coming artists.
• Discover / An online resource that intersects Adobe learn content with curated creative influencers
from an editorial POV and tied to customer segments.
from an editorial POV and tied to customer segments.
• Creative Quarterly / An intimate live event(~15–30 attendees) held in-house to showcase creativity by
speakers who may or may not use Adobe products.
speakers who may or may not use Adobe products.
Growing Creative Quarterly
• More speaker events to compile robust programming that feeds into Discover in the form of synopsis +
videos similar to https://www.npr.org/series/tiny-desk-concerts/
videos similar to https://www.npr.org/series/tiny-desk-concerts/
• Global expansion by scaling programming across Geos
• Persistent article in Studio’s monthly newsletter
• Pop-ups at conferences like MAX
• Panel at MAX of CQ speakers
• Round table discussions to bring the intimate angle to MAX; small groups spend 20–30 minutes with
their mentors
their mentors
• Screening room for small groups to view a series of shorts (5-minute edits of the current year’s speakers),
followed by a meet-and-greet with the featured speakers
followed by a meet-and-greet with the featured speakers
Elevate Adobe Studio in a design leadership role
By scaling this program worldwide, Adobe Studio can expect to have a stronger visibility within the community
and with Adobe executives.
and with Adobe executives.
