Maxis Business Right Expertise
Just like sports, it takes the right team players to digitalise businesses
at an optimum level.
Now, it’s made easier, sharper and more strategic with Maxis Right Expertise.
Outfit Design Concept
Positioning KV
Visual Concept
Idea: The Dream Team
Portraying the founder or CEO as the hero driver in a race towards digitalisation and feature the team behind him – Maxis Right Expertise reps who continue to revolutionise the way the business performs.
Key Visual Design Concept
Drawing similarities formation of pit crew in Formula 1
Tactical KV
Visual Concept
Infrastructure Modernisation
Modernising a business’ infrastructure involves a lot of moving parts, from consolidating the infrastructure footprint to cloud migration. We draw similarities between a business’ technical team and an F1 team of race mechanics, aerodynamicists, and designers.
Key Visual Design Concept
Drawing similarities formation of pit crew in Formula 1
Main Film
Success in digital transformation starts with Maxis Right Expertise
One-fast-track
Similar to an F1 race, our film begins at the starting line. But of a conventional race track, we see a rather sizeable office space.
Using tracking movements from start to finish, we follow our drivers and Maxis Right Expertise team from department to department as they race towards becoming digitally resilient from the inside out.
Agency: Leo Burnett Malaysia
Client: Hotlink
Creative Director: Walter Teoh
Creative Group Head: Chan Sze Mei
Writer: Surya Abu
Art Director: Amirra Razak
