Youcef Benouali's profile

Mermaid - Brand Identity



Mermaid Village: A Seaside Gem

Nestled along a serene coastline, Mermaid Village is a delightful tourist spot that beckons travelers with its coastal charm. The village boasts pastel-hued cottages adorned with seashells, creating a whimsical ambiance that feels straight out of a fairytale. Visitors can indulge in fresh seafood delicacies while basking in the tranquility of the sandy beaches or partake in thrilling water sports for an unforgettable coastal adventure. Mermaid Village is a haven where the sea's allure and warm hospitality create a captivating experience for all who venture to this maritime paradise.




Brand Attributes:
Logo Concept:

The logo for Mermaid Village is an artistic representation that ingeniously blends the allure of a mermaid with the scenic beauty of the sea. The design centers around a gracefully stylized mermaid, her long, flowing hair swirling like ocean waves. She rests upon a location mark, symbolizing the village's unique position along the coast. The mermaid's elegant form incorporates shades of blue, evoking the tranquil waters of the sea, and the location mark is a subtle nod to the village's geographic significance.​​​​​​​


Logo Variations:




Color Palette:

For the colors of the logo, blue denotes the sea and calm, pink denotes charm and elegance, green represents nature and the environment, and yellow symbolizes activity and vitality. This combination of colors reflects the village's harmonious blend of serene coastal beauty, charming allure, and vibrant energy amidst its natural surroundings.




Typography:


"Your best memories will be made here."


Mermaid - Brand Identity
Published:

Mermaid - Brand Identity

Published: