Bill Pappas's profile

Ruby - Visual Identity




A cup of Ruby's finest!

Creating a modern branding strategy for a coffee shop involves crafting a distinctive and cohesive identity that appeals to the target audience while staying up-to-date with current trends.

At RUBY coffee shop, we are passionate about elevating your coffee experience to new heights. Established with a vision to celebrate the art of coffee-making, our coffeeshop is a sanctuary for those seeking an exceptional brew and a warm, welcoming atmosphere.

Our journey began with a profound love for coffee, a commitment to sourcing the finest beans from around the world, and a belief in the power of craftsmanship. With each sip, we aim to take you on a sensory voyage, exploring the unique flavors, aromas, and nuances that different coffee origins offer.

What sets us apart is our unwavering dedication to quality. From the moment we select the beans to the precision in our roasting process, every step is guided by expertise and a relentless pursuit of excellence. Our highly skilled baristas, with their deep knowledge and passion for coffee, handcraft each cup with care and precision, ensuring that every customer experiences the artistry in every sip.

Welcome to our haven of coffee craftsmanship, where every brew is a symphony of flavors and every cup a masterpiece of art and dedication. Step into our specialty coffeeshop, and let the aroma of freshly roasted beans transport you to a world of sensory delights. Here, we embrace the pursuit of perfection, curating an extraordinary experience for coffee enthusiasts and connoisseurs alike.


Logo Design and Branding: Bill Pappas
Photography: FASMANET


Branding and Logo Design © 2023
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Ruby - Visual Identity
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Ruby - Visual Identity

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