PROJECT OVERVIEW
CUTE BURGER takes the concept of a hamburger food truck business to a whole new level by intertwining the world of Non-Fungible Tokens (NFTs) with its culinary offerings. In this Behance project, we explore the imaginative synergy between the NFT project SuperCute and the branding of the CUTE BURGER food truck, with an endearing NFT mascot leading the way.
The visual aesthetic of CUTE BURGER is heavily influenced by the branding of SuperCute, a cute, whimsical, cartoon focused NFT project.
Below, we see the logo, font choice, colour palette and other design elements.
The visual aesthetic of CUTE BURGER is heavily influenced by the branding of SuperCute, a cute, whimsical, cartoon focused NFT project.
Below, we see the logo, font choice, colour palette and other design elements.
CHARACTER DEVELOPMENT
Using the original NFT as a base, shown top left, we create a vectorised version in Adobe Illustrator.
Link to the NFT
https://opensea.io/assets/ethereum/0xb334a4eb0a2d6cc24fd451e779c002b9b33228c3/3625
The below illustration showcases the exploration of, Bunnie, the original NFT artwork, adding "burger" themed elements and a playful take on the character for a Halloween promotion.
Additionally, menu themed characters we're created for use on social media post, web banners and the other print media.
ILLUSTRATIONS
The following illustrations, Using Abode Fresco for the sketching phase, embed the characters into the world of food trucks, showing a cartoon version of the actual food truck.
These will be used for vehicle branding and other marketing activations, such as a selfie wall.
These will be used for vehicle branding and other marketing activations, such as a selfie wall.
LOYALTY CARDS
A simple loyalty card system, implemented to drive sales and incentivise customer support.
This can be expanded upon, creating a basic mobile application, which could track purchases, show current locations and push promotional content to those who choose to sign up.
This can be expanded upon, creating a basic mobile application, which could track purchases, show current locations and push promotional content to those who choose to sign up.
STICKER PACKS
A fun collectable for children and adults alike.
These are a great marketing tool, a talking point which could attract new customers when seen in the world.
These are a great marketing tool, a talking point which could attract new customers when seen in the world.
MENU DESIGN
A simple, burger focused menu which incorporates some of the previously used elements.
PROMOTIONS
An example of how the character can be modified to fit different holiday themes.
Below are examples of a Halloween themed social media post, web banner and other promotional posts.
Below are examples of a Halloween themed social media post, web banner and other promotional posts.
PACKAGING
Creating unique packaging is a large focus, incorporating the character illustrations into the designs, making them fun and whimsical. Please, we see the Burger and Fries packaging below.
These designs can be taking even further, such as limited addition Lunch Tins for example.
Packaging should be as environmentally friendly as possible.
These designs can be taking even further, such as limited addition Lunch Tins for example.
Packaging should be as environmentally friendly as possible.
Additional Web banners showcasing the characters and brand messaging.
CONCLUSION
CUTE BURGER is a Whimsical Fusion of NFT IP and Food Truck Branding, capturing the enchantment of blending the SuperCute NFT project with the culinary world of CUTE BURGER. The delightful NFT mascot "Bunnie" leads the way, making the food truck experience an unforgettable journey of joy, creativity, and deliciousness.
THANK YOU FOR TAKING THE TIME!
*note: This is a conceptual exploration and does not represent an actual food truck business.
