S&H is a fashion store specialized in men’s clothing.It has the ambition to be one of the leading and innovative stores in the field, with high-quality products that suit different tastes and occasions.S&H aims to provide its customers with a satisfying and enjoyable shopping experience.
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We designed a visual identity for S&H that reflects its aspirations and matches its positioning in the market in terms of quality, luxury and target audience.This identity uses monochrome colors to be neutral and adaptable to different products. We also created a logo that combines the initials of the store name in a simple and elegant way. This identity also features the dynamic logo that changes the length of the letters in different proportions to fit the spaces and products.The visual identity of S&H conveys a sense of professionalism, sophistication and style.
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