LOGOISTIC ZONES \ DOWNTOWN
KAFR EL-SHAIKH VISUAL IDENTITY
Logistic Zones is a sub-brand of Downtown, a leading brand in the development of innovative urban solutions in Egypt, With a focus on building state-of-the-art logistics cities, Logistic Zones is committed to creating sustainable and efficient solutions that meet the growing demand for logistics services in Egypt, The project under the Logistic Zones brand is the Kafr El Sheikh Logistics City, which will serve as a hub for logistics and trade in the region. As a brand, Logistic Zones represents cutting-edge technology, innovation, and excellence in logistics, and is committed to delivering world-class solutions to its customers.
LOGO CONCEPT
The Logistic Zones logo concept is designed to convey the luxury brand identity of the company, as well as its commitment to innovative logistics solutions. The logo features an iconic lion symbol, which represents strength, courage, and leadership. The use of a lion in the design reflects the company's core values of integrity, reliability, and excellence.
The lion icon is created using sharp lines, which emphasize the precision and efficiency of Logistic Zones' services. The sharp lines also create a sense of movement and dynamism, which aligns with the company's focus on innovation and forward-thinking solutions.
In addition, the lion icon is horizontally reflected, creating a symmetrical and balanced design. This reflects the company's commitment to creating a well-organized and efficient logistics ecosystem for its customers. The reflection also creates a subtle visual reference to the company's focus on creating logistics cities, which require careful planning and
coordination to function effectively.
coordination to function effectively.
Overall, the logo concept communicates the brand's dedication to excellence, innovation, and creating a world-class logistics experience for its customers. The use of the lion icon, sharp lines, and horizontal reflection all work together to create a memorable and impactful logo that embodies the values and identity of Logistic Zones.
By designing the Logistic Zones logo using the golden ratio, the logo has a harmonious and visually appealing composition that effectively communicates the brand's identity and values. The use of the golden ratio ensures that the logo's proportions and spacing are optimized for maximum visual impact and balance. Overall, the use of the golden ratio in the design of the Logistic Zones logo is a smart and effective choice that enhances the logo's overall aesthetic appeal.
COLOR THEME
The Logistic Zones color palette is designed to reflect the luxury and sophistication of the brand, as well as its focus on innovation and efficiency. The primary color is a deep, rich dark blue, which represents trust, stability, and professionalism. The secondary color is a warm, creamy beige, which provides balance and approachability. The third color is a dark gray, which creates depth and contrast, adding sophistication to the overall design.
LOGO PATTERN
The pattern for the Logistic Zones logo is an ingenious design that takes the lion icon to a new level. By converting the lion icon to outline mode, the pattern creates a sleek and modern look that perfectly captures the company's commitment to innovation and forward-thinking solutions. The vertical reflection of the lion icon creates a sense of symmetry and balance, symbolizing the company's dedication to creating a well-organized and efficient logistics ecosystem for its customers.
LOGO FONTS
The choice of fonts in the Logistic Zones logo plays a crucial role in communicating the brand's identity and values. The primary font, Awards, is a classic serif font that exudes elegance, sophistication, and luxury. This font choice perfectly captures thehigh-end and premium nature of the Logistic Zones brand, emphasizing the company's commitment to excellence and quality. The secondary font, Poppins, is a modern sans-serif font that adds a contemporary and approachable touch to the logo.
