Brand Name
LABOPE is a portmanteau of 'LABORATORY' and 'PENELLAGEN,'
with 'PE' representing both 'Penellagen' and the brand essence, 'Perpetual Enthusiasm.
Brand Essence
Perpetual Enthusiasm = LABOPE's brand spirit
Unceasing passion, continuously discovering passion for life, and individuality
Brand Logo
we developed the logo based on strong slab-serif logo type into a more minimalistic form
and retained the bold image of the slab-serif but removing unnecessary curves and details. Added the meaning of an infinite universe, you've completed the 'o' to be closer to a circle than before
Brand Color
The main color of LABOPE is a Blue that symbolizes a Blue Planet and red orange that closer to humanity and represents perpetual enthusiasm itself.
Key visual
Developed a visual identity visualized in the form of boundless energy.
and these infinite energies gradually fill up as LABOPE's product steps.
Theses various type of circular energy key graphics are representing each product function categories.
Icon
The icons representing the product's functionalities also make used of circular dots.
Brand Typography
To align with LABOPE's scientific and high-performance product attributes, a refined
sans-serif typeface was chosen as the primary font, focusing on both functionality and sophistication.
Brand Photography
The brand's photography style showcases the image of the ocean included Penellagen and the Earth planet cradling the ocean, indirectly conveying the brand's spirit of boundless energy and possibilities.
LABOPE Brand Identity Renewal
2023
Client: STARSTECH (LABOPE)
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Project Team
Brand Strategy: WW (Worth it & Worthy)
Brand Design Identity: Be Based on Brand (BBB)
Brand Film: Compound Collective
BI Design: BE BASED ON BRAND (BBB)
BE BASED ON BRAND
Design Director / BX Designer: Kahyun Kim
www.bbb-studio.kr
